Meliora: a podcast from the Sustainability & Resilience Institute
Welcome to the Meliora Podcast from the Sustainability and Resilience Institute at the University of Southampton!
This podcast explores the greatest and most wicked problem that is sustainability, whilst looking at how we are collectively addressing this critical global challenge.
Sustainability needs to be addressed by understanding how the economy, society, culture, politics and environment intersect, and this is the focus that informs each episode of the Meliora podcast.
In each episode, host Professor Simon Kemp and guest hosts are joined by a variety of guests, including academics, students, staff, researchers, alumni, community groups and business leaders.
The aim of the podcast is to shine a light on the vast range of topics surrounding sustainability and to allow listeners to learn about the critical challenges we face, as well as how they can be part of the solution. We also ensure our fantastic students have the opportunity to share their brilliant work with the world.
Podcast host: Professor Simon Kemp, Deputy Director of the Sustainability & Resilience Institute, University of Southampton
Podcast editors: Lily Killner, Sophie Green, Libby Kale, Jack Dinham, School of Geography and Environmental Science, University of Southampton
Please do get in touch to discuss this podcast and any of the issues we raise by emailing sri@soton.ac.uk
Follow us on instagram and X: @meliorapodcast
Meliora: a podcast from the Sustainability & Resilience Institute
Tazmin Jeffreys: Rural vs Urban Fast Fashion Face-Off
In this episode of the Meliora Podcast Student Research Symposium at the University of Southampton we are joined by Tazmin Jeffreys to discuss her independent research project titled: “Rural vs Urban: Differences in consumer clothing habits and attitudes towards fast fashion”
In recent years fast fashion has become one of the main polluters in the world due to its major environmental impacts such as greenhouse gas contribution, waste water production and landfill. With the help of government policies, such as the Sustainable Development Goals, producers can limit their contribution to the fast fashion crisis. However, producers need to balance this with their understanding of consumer habits. Recent literature has looked into habits and attitudes of consumers towards fast fashion, however there is limited evidence about whether location impacts this. Therefore, this study looks into the comparison of rural and urban participants’ clothing habits and knowledge of fast fashion.
Further Reading:
Harnett, D.S. (2011) Fashion and Shopping Orientation of Rural vs. Urban UW-Stout Students. Master’s Thesis. The Graduate School University of Wisconsin-Stout. Available at: https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=48ac8de1c148032e040 70506ddf8f592b198243f
United Nations (2018) UN Helps Fashion Industry Shift to Low Carbon | UNFCCC, United Nations Climate Change. Available at: https://unfccc.int/news/un-helps-fashion-industry- shift-to-low-carbon (Accessed: 30 November 2023).
Zhang, B., Zhang, Y. and Zhou, P. (2021) ‘Consumer Attitude Towards Sustainability of Fast Fashion Products in the UK’, Sustainability, 13(4), pp. 1–23. https://doi.org/10.3390/su13041646
The Meliora Podcast Student Research Symposium is part of the 2024 Student Takeover Season where we celebrate the fantastic sustainability research work of our Undergraduate Students.
Episode guest: Tazmin Jeffreys
Episode host: Prof Simon Kemp
Episode editor: Lily Killner
Engage with us on instagram and X: @meliorapodcast
